Where romance gets real, because the best HEAs are the ones you fight for. We champion indie stories that push boundaries, spotlight voices that have something to say, and create collector editions made to be flaunted, not forgotten. This isn’t just a bookshop—it’s a movement.
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Where romance gets real
Built by romance lovers, for romance lovers—Baddies is the brainchild of bestselling author Daniela Romero and a team of bookish rebels obsessed with great storytelling, beautiful books, and making indie authors shine.
From behind-the-scenes fulfillment to curating exclusive, collector-level editions, we’re redefining what it means to shop indie romance—with heart, heat, and a whole lot of hustle.
































