ABOUT US
At Baddies Book Shop, we’re all about celebrating indie romance and elevating diverse voices! We’re here to connect readers with independently published authors who deserve the spotlight, offering exclusive, collectible editions that are as bold and vibrant as our community.
Our mission? To introduce you to unforgettable reads, foster a love for indie authors, and make your collection something truly special.
Meet the Team —
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DANIELA ROMERO
OWNER & CREATOR OF BOOKISH BUYS
Daniela is a USA Today and Wallstreet Journal Bestselling Author and the owner and founder of Baddies, formally known as Bookish Buys. Baddies opened in 2021 with the goal to promote indie authors and share our love of books.
Favorite tropes: Enemies to lovers, bully, and forced proximity.
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JOSHUA ANNETT
SUPPLY CHAIN MANAGER
Josh is the all around “Shipper & Fixer” here at Baddies. In charge of logistics, he ensures our bookish goodies make it to our subscribers in style and keeps the day to day operations running smooth and efficiently.
Hobbies: Fishing! If I’m not helping in the bookshop, I’m out on the water.
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JACQUELINE VARAO
EXECUTIVE ASSISTANT
Jackie is our resident cat herder. She keeps everyone on task, coordinates all of our scheduling and vendor management, and is our go to for solutions. Jackie is plugged in to book world so you will probably see her in many groups, on socials, and at events.
My Must Read Authors: Sav R. Miller and Katee Robert.
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JOSEPH ROMERO
CUSTOMER SUPPORT CHAMP
Joseph aka Joe, our California native with a green thumb, is the friendly voice you’ll encounter when you reach out for assistance. Joe might be new to the book world, but he’s very eager to join our lively community of Baddies. If you ever need help, Joe’s got your back – plus some bonus gardening tips too!
Hear from our satisfied customers
Highly recommend.
"I kept seeing these beautiful versions of my fave authors' books and couldn't figure out where they were coming from. Finally, I figured out they were all from the Baddies Book Box. They even tried to free up extra stock of books that were being resold for CRAZY prices to prevent their fans/customers from paying crazy markups. They're super interactive!"
The quality, though!!!
"I discovered Baddies after watching a TikTok a year ago. To say that I don't regret subscribing is an understatement. The quality of the books, the books selected, and the customer service are what made me keep Baddies as my only book subscription!"
Baddies is my favorite!
"I've received books from multiple book box companies, and I have to say Baddies is my favorite! The attention to detail in creating the books is impeccable. You get stunning naked covers with a reversible dust jackets. They're all so beautiful! I have never once received a damaged book due to the care they put into their packaging."
Hands down, my absolute favorite book box!
"My first box came in January, and I have yet to be disappointed! They are beautiful editions, they do an astounding job bringing the book to life on the covers, yes, covers! There's a double-sided dust jacket and the hardcover itself, so three different options to display your book if you'd like! I could not recommend this box enough if you enjoy a variety of hard-fought happily ever afters!!!"
10/10 Recommend!!
"I have been a loyal and extremely happy Bookbox subscriber since early 2023. The books are beautifully designed, the quality is top-notch, and they're shipped impeccably. Baddies is my first-ever book box. I've loved seeing authors I'm familiar with represented in the boxes, and have also enjoyed the featured authors. I'll be a loyal member for life!"