BECAUSE THE BEST HEAS ARE THE ONES YOU FIGHT FOR.
Daniela Romero - Founder & CEO
Daniela Romero is a USA Today and Wall Street Journal bestselling author of angsty, trope-packed romance novels, and the brains behind Baddies. A proud Latina and mom of three, she launched Baddies to create a space where indie romance thrives, fandom is celebrated, and readers can fall hard for diverse, emotionally intense love stories.
Joshua Annett - Supply Chain Manager
Former welder, electrician, and certified get-it-done guy. Josh keeps the Baddies engine running. From overseeing shipping and receiving to installing everything we break (oops), he makes sure our operations stay smooth and efficient. If it moves, ships, or needs fixing, Josh is your man. When he’s not wrangling freight or solving logistics puzzles, he’s wrangling his family, aka the Baddies crew.
Jacqueline Varao - Executive Assistant
Jackie is our resident cat herder, chaos wrangler, and all-around organizational queen. She keeps our schedules in check, manages vendor coordination, and makes sure everyone on the team stays on task (and caffeinated). Deeply plugged into book world, you’ll spot Jackie in your favorite romance groups, on social media, and at reader events.
Joseph Romero - Customer Support Specialist
Joe is the friendly voice behind our customer support inbox, ready to answer your questions, fix order issues, and make your day a little brighter. A California native with a green thumb, Joe is new to the book world but eager to dive headfirst into the Baddies community. Need help with your order or want to chat about plants? Joe’s your guy.
Lesley Rabinowitz - Business Operations Manager
With 20+ years of management experience at Barnes & Noble, Lesley brings a powerhouse of knowledge to Baddies. She keeps production on track, manages our team, and ensures books and merch get to customers without a hitch. A lifelong book lover and bookstore pro, she’s the calm in the storm and the one you want steering the ship.
Amanda Christou - Junior Designer & Content Creator
Meet Amanda Christou—our Junior Designer, content creator, and resident Canadian bringing the spice to Baddies from up North. A fresh graphic design grad, she spends her days making our brand look gorgeous and her nights devouring dark romance like it’s a competitive sport. If Penelope Douglas or LJ Shen wrote it, she’s already obsessed.
"Hands down my absolute favorite book box! My first box came in January and I have yet to be disappointed! They are beautiful editions they do an astounding job bringing the book to life on the covers yes covers! I could not recommend this box enough!!!"
"I kept seeing these beautiful versions of of my fave authors’ books and couldn’t figure out where they were coming from. Finally I figured out they were all from the baddies book box. They’re super interactive. Especially in their FB group. Highly recommend them."
"I discovered Baddies after watching a TikTok a year ago. To say that I don’t regret subscribing is an understatement. The quality of the books, the books selected and the customer service is what made me keep Baddies as my only book subscription."
"10/10 Recommend!! I have been a loyal and extremely happy book box subscriber since early 2023. The books are beautifully designed, the quality is top notch, and they’re shipped impeccably. Baddies is my first ever book box but I’ll be a loyal member for life!"
"I’ve received books from multiple book box companies and I have to say Baddies is my favorite! The attention to detail that goes into the creation of the books is impeccable. You get stunning naked covers with a reversible dust jackets. They’re all so beautiful!"
